Michael Ugino, Co-founder, Sellbrite

Michael Ugino

Michael Ugino is the co-founder of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.

cross sell examples

22 Cross-Sell Examples for Your Ecommerce Store

Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. In fact, the probability of an existing customer buying a product is 60-70%, versus a new customer, where that probability drops to 5-20%. Often, businesses treat existing customers and new customers differently,

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pricing on jet

How to Sell Effectively on Jet and Increase Your Profits

Jet often draws comparisons to Amazon because of its large product catalog and low prices, but what sets it apart from the online retail giant is its real-time pricing algorithm. Jet favors lower prices over quick delivery, and pricing on Jet drops — both on shipping costs and the products themselves — based on which

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ecommerce trends 2020

The Top Ecommerce Trends You Need to Know About for 2020

40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019. The ecommerce business is booming and will continue to grow in 2020. But

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ebay returns

How to Reduce Walmart Marketplace Returns and Cancellations

Nearly 93% of the products available on Walmart.com are part of Walmart Marketplace, which allows third-party sellers to sell items on the retail giant’s website and reach millions of customers worldwide. Since it was established in 2009, Walmart Marketplace has been working to improve its customer experience and streamline its Walmart Marketplace return policy, and

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Why Retail Arbitrage Won’t Help You Scale Your Business

Across YouTube channels and affiliate blogs, self-styled entrepreneurs promote the idea of retail arbitrage as a way to build a living or supplement existing income. The idea is simple: find items for sale on clearance, then turn around and re-sell them for more. Some swear by the technique, pointing to outsized returns — like the

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bigcommerce apps

20 Bigcommerce Apps Worth Using to Grow Your Online Store

If you use BigCommerce to manage your online store, chances are you’ve spent some time exploring the Apps marketplace. With hundreds of apps spread across fifteen diverse categories, there’s no shortage of BigCommerce apps to help you run your business more efficiently. Depending on your current business needs — for example, accounting & tax management

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Amazon gated categories

How to Get Approval to Sell in Amazon’s Gated Categories

Selling in a niche category can be difficult. You have to find an audience, build up a reputation, and then worry about actually selling. What if you could access a larger audience, say, 200 million monthly visitors? If you get approval to sell in Amazon’s gated categories, this audience could be yours. But first, you

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