Whenever I talk to new ecommerce store owners, I almost always hear the same thing – they want more sales. The general consensus is that, if they get more traffic, they will get more sales. Which is generally true. But, that usually means spending more
Photo credit to Flickr user Frances Parker Last week, a long lost relative called me. He’d heard I make a living selling things online, and he’s just about to start his own internet-based business. The things I said during the call are the same things
Photo credit to Nathan Peck of DollarHobbyz.com Content marketing is the cool kid on the block lately. Maybe you’ve read a few articles about it already and decided that you just don’t have the time to get started with this – especially if you want
Photo credit to Flickr user baloochester This isn’t the first post I’ve written about retargeting ads, but as I’ve worked with this form of marketing more and more, I’ve gradually worked out what does and doesn’t work. I want to give you my five pro
Every single innovation is both good and bad – that’s just the nature of progress. Part of that is up to us and how we use said innovation. For example, the Apple watch… could be a tool for good, to help you lose weight, be
Photo credit to Flickr user nasamarshall One of the most important things to do in business is to validate your ideas. Validating an idea is the process of putting your idea into practice and assessing whether or not it’s a viable business opportunity. While a
Facebook ads – you probably either love them or hate them – but if you are in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend
Photo credit to Flickr user melodievj10 Over the last several years, owners of ecommerce businesses have been increasingly looking to social media marketing to increase their sales. Understanding how and why customers use social media is the key to making these efforts a success. This
Over the last month or so I began mentioning my next venture, which is a monthly ecommerce subscription business. The product is a monthly curated box of goods in the nail care space, with which I have experience, and about which I’ve written a good
Email, email, email. Everyone wants to get more email signups, and the numbers keep suggesting that no amount is ever enough. It’s perhaps the cornerstone of every marketing strategy. If you were a blogger, then the single most important conversion metric to you would be
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