If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals. Ken Morris, Principal at Boston Retail Partners, explains personalization this way, “Effective customer engagement requires […]

If you’re an ecommerce marketer or entrepreneur and you want to get more traffic and sales from Instagram, you’re in the right place. Ecommerce companies are constantly asking themselves… How do I use Instagram for business? And the answer right now, undoubtedly, is Instagram Live. It’s one of the most undersaturated features of Instagram and

Of all the reasons why customers buy something, saving money is near the top of the list. This need to save is why discount coupons have become a bigger part of running a successful ecommerce business. Studies show that customers spend 25% more money with a coupon than without one. There’s even a popular TV

Ecommerce is the go-to shopping experience more customers turn to. In fact, estimates show that 2.14 billion people across the globe will buy products online by 2021—compared to 1.66 billion in 2016. As a result of all this ecommerce traffic, it’s easy to capture email addresses from online shoppers. However, there’s one drawback. Based on

Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty. To inspire

One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with us today.” This simple acknowledgment makes customers feel good and

As a retailer, it is important to meet customers on their preferred shopping channels and to form strategies around boosting your sales on those channels. In 2019, and in the years to come, that means becoming available to ecommerce shoppers and specifically to shoppers on Amazon. Since 2016, ecommerce has accounted for around 50% of

What if someone shared with you a tried-and-true method that could increase your ROI by 4400%? You’d jump on it immediately, right? The good news is, you already have this powerful business tool at your disposal, and you’re probably already using it. It’s email. The better news is, whatever your email capabilities are now, strategic