Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for ecommerce business owners, they’re tools and channels for driving growth. In ecommerce, you can’t survive without actively participating in social media communities anymore—at least not for long. The expectations from consumers are too high, […]

I think a lot about ecommerce conversion optimization. If you’re marketing an ecommerce shop, you probably do too—or you should. No matter how much traffic your shop has, there are steps you can take to optimize your site. One important tactic you can test is urgency. What is Urgency? Urgency is one of the oldest

In ecommerce, your existing customers are often your best growth tool. Developing and nurturing  ongoing relationships with customers can be more powerful, more effective, and more profitable than any other business growth, lead generation, or customer acquisition tactic you implement in an effort to move the needle and continue scaling your business. While it can

Back in 2014, Amazon disclosed it had over 2 million Marketplace Sellers, so you can imagine the intense arena in which third party sellers are fighting today. There’s one thing that separates the winners from the losers: the infamous Buy Box. It accounts for 70–82% of sales on Amazon, so the options are to win

Every smart ecommerce business owner knows that in order to succeed in building a profitable business, you must understand that the relationship you establish with customers doesn’t end at purchase. After a customer has bought from you and you’ve successfully fulfilled your promise by delivering their goods in a timely manner, your job is still not done. It’s at this point in the

It’s never been easier to launch an ecommerce business than it is today. There are more tools, blog posts, and resources available to aspiring ecommerce entrepreneurs and business owners looking to connect with online customers than ever before. But because the ecommerce playing field has essentially been leveled—thanks in part to the introduction of inexpensive

The most successful B2B marketers spend 40% of their marketing budget on content marketing, according to a survey by the Content Marketing Institute. Why are companies investing so much in this type of marketing? Because it works. Seventy-two percent of marketers say content marketing increases engagement and number of leads. In fact, marketers rank content