As many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store retail traffic has slowed for most businesses, online purchases are booming. In fact, the amount customers spent online with U.S. retailers grew more
Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. It is understanding the unique strengths and benefits each channel can provide, which ultimately helps users convert into
Consider everything you do to manage your ecommerce store—marketing your products, replenishing inventory, engaging with customers. If you feel overwhelmed just thinking about your ecommerce to-do list, we get it. The early days of any business are scrappy and involve long hours. But at a
Nearly 30% of small businesses fail because they run out of cash. That’s a heartbreaking statistic for business owners who’ve poured resources into their passion, only to be broken by the almighty dollar. The problem: raising capital is no easy task. But, if you operate
In 2010, Jin Lin launched his jewelry business, Bista Co., on eBay. It took off, and Lin began looking into ways to expand his reach by selling on other popular ecommerce marketplaces, such as Amazon. But launching on multiple sales channels and managing inventory while
Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. In fact, the probability of an existing customer buying a product is 60-70%, versus a new customer, where that probability drops to
In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action. But running a successful ecommerce business requires much more
Jet often draws comparisons to Amazon because of its large product catalog and low prices, but what sets it apart from the online retail giant is its real-time pricing algorithm. Jet favors lower prices over quick delivery, and pricing on Jet drops — both on
When Elena Castaneda started her business, Bling Jewelry, in 2008, she dreamed of expanding her venture outside of her one-bedroom New York City apartment, but she never expected her products would one day reach consumers across the globe. However, after her success selling on Amazon
It’s frustrating to have great products on Amazon but sales numbers that say otherwise. When your numbers aren’t where you want them to be, you can even find yourself questioning the product, wondering if it’s great after all. While it’s easy to fall into this
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