To build and maintain a successful ecommerce business in 2018, you need to do more than create products and launch an online store. To succeed, you need to invest in marketing strategies that boost traffic, fuel list growth, nurture potential customers, and drive sales. Not surprisingly, there a lot of marketing tactics you could and […]

Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. Instead of waiting for people to find you, digital advertising proactively gets

Now more than ever before, the happiness of your past, current, and future customers matters. For your ecommerce brand to succeed, sustain, and grow over time, you have to make customer service, customer support, and customer experience a priority. Here are some reasons why, as shared by Help Scout: Americans tell an average of 15

Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script. Facebook retargeting ads have changed advertising because now you can

Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers. It’s not just a matter of sleek graphics and motion effects. Your design needs to employ UX principles that create a seamless shopping experience, so there’s no resistance towards reaching the final checkout. Besides reducing friction, the site should

Every experienced ecommerce entrepreneur knows that success doesn’t happen simply as a result of creating a product for people to buy. That’s only half the battle. In ecommerce, your job isn’t done and your success isn’t guaranteed just because you’ve figured out manufacturing, you’ve created your branding, and you’ve launched your store. There’s more work

When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more