Most people think of Twitter as a dumpster fire of strong, opinionated content—not a library of knowledge. But for ecommerce sellers, the platform is incredibly valuable for learning how to build and grow an online store. Finding people to follow isn’t that hard. But filtering through the noise and finding ecommerce content that both come […]
22 Ecommerce Experts to Follow on Twitter Read More »
Picture this: Your Etsy shop just turned a year old, and it’s booming. You’re wondering if you should start an online store in addition to your shop. With Pattern by Etsy, building an online store doesn’t have to be separate from Etsy. Launched in 2017, the platform allows sellers to create personalized websites hosted by
Is Pattern By Etsy Worth It? Read More »
WooCommerce is one of the most popular platforms for setting up an online store. According to BuiltWith, WooCommerce has 30% of the market share for websites using ecommerce technologies. Its popularity isn’t a surprise—the tool offers plenty of store customization features and is free to use. Although WooCommerce is free to use, there are additional
WooCommerce Pricing: 7 Factors to Consider Read More »
Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business. You may have incredible products and a beautifully designed website, but none of this matters if customers can’t find your store. Sixty-eight percent of online experiences
Shopify SEO: 8 Tips to Help Customers Find Your Store Read More »
Picture a shopper in front of two jewelry stores deciding which one they should visit. One storefront is rusted and dimly lit with no products on display. The other has a fresh coat of paint and well-lit products in the window. Which one do you think the shopper will enter? If you guessed the second,
How to Create the Perfect Etsy Shop Banner Read More »
Making the sale is a big win—but it’s only half the battle. If you want to keep making sales, you need to deliver products quickly and without friction. Customers want fast, cheap shipping. They want easy returns. And most will happily go to your competitors on Amazon for these benefits if you’re unable to provide
Ecommerce Fulfillment Centers: A Guide for Small Businesses Read More »
Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. Plan your product launch to
The Product Launch Guide: 5 Questions to Answer Before Making the Leap Read More »
Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Yes, it’s an investment of
Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces Read More »
For eBay sellers, customer interactions come in all shapes and sizes. There are wonderful shoppers you wish could be every customer, and there are the very unpleasant ones you never want to speak to again. Ideally, you want to make every buyer interaction a positive one. Customers—both good and bad—are a vital piece of the
A Guide to Blocking an eBay Buyer Read More »
Eighty-two percent of Etsy sellers say they want to scale their businesses. A reliable way to do so? Selling Etsy patterns. Etsy patterns are digital templates for creating crafts. You can sell many categories of patterns on Etsy, and each comes with its unique audience. You don’t have to worry about shipping, inventory management, delivery
How to Sell Etsy Patterns Read More »