Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Yes, it’s an investment of

For eBay sellers, customer interactions come in all shapes and sizes. There are wonderful shoppers you wish could be every customer, and there are the very unpleasant ones you never want to speak to again. Ideally, you want to make every buyer interaction a positive one. Customers—both good and bad—are a vital piece of the

Eighty-two percent of Etsy sellers say they want to scale their businesses. A reliable way to do so? Selling Etsy patterns. Etsy patterns are digital templates for creating crafts. You can sell many categories of patterns on Etsy, and each comes with its unique audience. You don’t have to worry about shipping, inventory management, delivery

Think you have no chance of success on Amazon if you don’t run a full-time business? Good news: Over half of Amazon sellers run their business part-time—and 37% have full-time jobs. Maybe you want to build an online store that eventually frees you from your 9–5. Maybe you could really use a second income right

Whether or not you like to read what people think of your products or services, consumers do. Nearly all American consumers, anyway — even when they’re shopping online. In 2018, a study by Power Reviews reported that 26% “consult reviews for every purchase they make online. That number jumps to 30% for consumers age 18–44.”

We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product reviews you have lurking on

In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google finally opened Google Shopping to