William Harris Blog Posts

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), andLinkedIn.

Pinterest for Ecommerce

5 Ways to Use Pinterest to Grow Your Ecommerce Business

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic […]

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Finance a small business

Fund, Bootstrap, or Finance: How to Finance A Small Business

Deciding to start a business is the easy part. Figuring out how to raise capital, not so much. From building a website to buying inventory, business costs add up quickly. That’s why 40% of business owners turn to small business loans to finance their stores — to the tune of $600 billion in 2017. Here’s

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ecommerce coupons

6 Ways to Improve your Coupon Marketing Strategy and Increase Sales

Of all the reasons why customers buy something, saving money is near the top of the list. This need to save is why discount coupons have become a bigger part of running a successful ecommerce business. Studies show that customers spend 25% more money with a coupon than without one. There’s even a popular TV

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Boost ecommerce conversion rate

12 Proven Product-Page Ideas to Increase Your Ecommerce Conversion Rate

Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty. To inspire

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influencer marketing for amazon

How to Use Image Search with the Amazon Influencer Program to Increase Sales

From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an ecommerce seller, influencer marketing—especially through the Amazon Influencer Program—improves your chances of

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visual search for ecommerce

How to Use Visual Search to Drive Ecommerce Growth

Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the web, it’s no wonder customers are distracted online. It’s harder than ever

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How to Build Trust with Online Shoppers: An Actionable Guide

If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but

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influencer marketing vs affiliates

The Difference Between Influencer and Affiliate Marketing: What You Need to Know

When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a

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