As we approach the end of the busiest time of year for online shopping, a lot of business owners in the ecommerce space are asking themselves one question: “What do we need to do to be ready for next year?” It’s not an easy question to answer. There’s really no standard equation that will prepare you for […]

Referrals have been hailed as one of the top three drivers of traffic for ecommerce sites. But harnessing the power of word-of-mouth referrals is hardly a novel marketing tactic. What is new, however, is how best to implement this highly effective strategy in an age governed by social media when what your consumers say about your

The year is quickly coming to an end, and if you’re like a lot of business owners, you’re asking yourself some version of the following question: “What can we do better next year?” If you want to grow your ecommerce business over the next 12 months, you can’t do the same things you did over

We’ve all been there. We sit down with a warm cup of coffee in one hand and a long list of backlink-building tactics in the other. Somewhere in that list is the magical answer to building backlinks to your business site. However, have you ever noticed a pattern in these lists? Not only do they

In an ever-expanding ecommerce marketplace, businesses are scrambling to separate themselves from their competition. But most businesses don’t really know what sort of marketing it takes to build and sustain long-term success. Here’s the gist: Any type of marketing must generate customer engagement. Customer engagement is about creating real interactions between your brand and your

The largest online sales day of the year is quickly approaching: Cyber Monday is 37 days from today. How have you been preparing for the day? Do you have a clear strategy in place for your ecommerce business? Are you taking what you learned from last year and putting a revised plan in place that