If you don’t advertise your ecommerce website using paid clicks (PPC), you can look away now. If you do, you might just want to continue down the page… Just before Christmas, I noticed a slightly worrying stat in my Google Analytics account. —————> This might not mean a whole lot to you, but in simple […]
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#AmazonDomination: This series will take you start-to-finish through the process of finding a profitable retail opportunity and successfully capitalizing on it on the Amazon Marketplace. Part 2 is about finding good keywords to support the product niche you choose for your business. The biggest (and most important) question that anyone wishing to sell online must answer
#AmazonDomination Pt. 2: Finding Good Keywords Read More »
I have an earth shattering revelation to make: you MUST have items to sell before you can start an ecommerce business! Having a beautiful website is all well and good, but if you haven’t got inventory, you just don’t have a business. Unfortunately, the process of product procurement can seem too big of a hurdle
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#AmazonDomination: This series will take you start-to-finish through the process of finding a profitable retail opportunity and successfully capitalizing on it on the Amazon Marketplace. Part 1 is about using the Google Keyword Planner to identify a product opportunity with low search competition. #AmazonDomination is finally kicking off! I’m really excited about this series, mostly
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We’ve just welcomed in another year — by my reckoning there’s no better time to try a new approach to pay-per-click (PPC) marketing. While PPC continues to grow increasingly competitive across many niches, it’s still a supremely important part of the online retailer’s inbound marketing strategy. Don’t lose focus! It’s more important than ever to make
New Year, New Approach: How to Make the Most of PPC Read More »
Before you say anything, let me get one thing out of the way. I know the title sounds a little cheesy. It’s supposed to be cheesy. But… it got your attention, didn’t it? Whenever I hear the word domination thrown around on the internet, I usually think of internet marketers shilling 8-step miracle solutions you don’t
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MarketWatch issued a press release yesterday on the success Amazon 3P merchants had on the marketplace in 2013, and we wanted to share it with you. Third party sellers accounted for over a BILLION units shipped last year, with a large portion of that coming from sellers using FBA. That’s a truly incredible amount of
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If you run your own ecommerce site, don’t leave until you’ve read this post thoroughly – your sales might be suffering without you even realizing it! One of the most overlooked aspects of ecommerce websites tends to be meta descriptions. They’re those annoying little fields that you’re supposed to fill in when you add a
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I want to share two recent articles on search marketing that I felt were really valuable. As it gets harder (and more expensive) to drive traffic to ecommerce sites through traditional paid search, sellers must constantly focus on building their SEO to draw in customers and demonstrate their value proposition. The first article reflects on
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What’s the most important thing for any ecommerce merchant trying to sell something in the massive web that is the Internet? Getting found! Getting found is the hardest part. Anyone can register a domain, open a store, and list their products, but if you can’t get found, then what’s the point? There are hundreds of
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