William Harris Blog Posts

William Harris

William Harris is leading content at Sellbrite and is also the Founder & Growth Marketer of Elumynt, LLC., VP of Marketing and Growth for a top 700 online retailer and former head of Marketing for When I Work, a VC backed SaaS company. William is also a contributor to leading publications like The Next Web, Search Engine Journal, Social Media Today, and Sellbrite and a speaker at industry events covering topics such as marketing strategy, search engine optimization, content marketing, digital marketing, social media and personal branding. Follow William on Twitter (@WmHarris101), andLinkedIn.

The Little Guide to Writing Better Product Descriptions

You can have the best products in the world, but if you don’t take the time to build conversion-driven product pages, you’re not going to be able to convince your target customers to buy. There are a number of techniques and components that you can leverage to build better product pages, but at the end […]

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18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and

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How to Find and Leverage Retail Trend Data to Grow Your Business

You’ve built a profitable ecommerce business—your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and uncover new

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Ecommerce Brand Storytelling: a Growth-Driven Guide

In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good—you tell stories to sell more products. The reason? The world thrives on stories. Here’s a hard truth you need to understand when it comes to selling to people online: people don’t care about you or your products. They

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How to Turn Your Customers Into Repeat Buyers: An Actionable Guide

In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need

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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. If you’re like most retailers, one particular area

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9 Great Ways to Reset and Refocus After The Holiday Rush

As we approach the end of the busiest time of year for online shopping, a lot of business owners in the ecommerce space are asking themselves one question: “What do we need to do to be ready for next year?” It’s not an easy question to answer. There’s really no standard equation that will prepare you for

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profitable ecommerce in 2017

14 Actionable Tips for Building a More Profitable Ecommerce Business in 2017

The year is quickly coming to an end, and if you’re like a lot of business owners, you’re asking yourself some version of the following question: “What can we do better next year?” If you want to grow your ecommerce business over the next 12 months, you can’t do the same things you did over

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5 Key Learnings From Analyzing Top Ecommerce Pricing Strategies

When you’re starting an ecommerce business or putting new products in your store, one of the most important things you need to decide on is price. In ecommerce, the right pricing makes all the difference. You can create fantastic products that you know are better than anything else on the market and you can build

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