If a picture is worth a thousand words, then a good product photo might well be worth a thousand dollars. When you are buying something online, you can’t touch it, can’t smell it… you can’t hear it or taste it. You only have one sense
In my last post, I explored how selling on marketplaces can be more profitable than selling on your own store. For the sake of being thorough, and fairly representing both sides of the equation, let’s look at a key reason why selling on your own
The holiday season is upon us! For most people the holiday season is about eating and drinking to excess, but for ecommerce business owners it’s very much about panic and insanity remaining focused and operating at the top of their game right until the last
We never like to think about bad things happening to us or our loved ones, but sometimes they do. Are you prepared in the event of a catastrophe? Do you have an ecommerce business contingency plan? Hurricane leads to extensively damaged home, roads impassable, post
For the longest time, I was under the impression that selling on marketplaces will always be less profitable than selling through your own store. Perhaps some of you share the same impression. In this post, I’d like to explore this idea in depth with some
They say the best things in life are free. Then again, they also say that nothing in life is free… As a retail business owner, you want to make sure you give your very best experience to each customer. If you can offer part of
They say the best things in life are free. Then again, they also say that nothing in life is free… As a retail business owner, you want to make sure you give your very best experience to each customer. If you can offer part of
When you launch an ecommerce website and it appears to do well from the outset, it’s tempting to take your foot off the gas. The idea of a two-month holiday to Hawaii might appeal to you, sipping the finest cocktails on the nicest beaches. Take
When you launch an ecommerce website and it appears to do well from the outset, it’s tempting to take your foot off the gas. The idea of a two-month holiday to Hawaii might appeal to you, sipping the finest cocktails on the nicest beaches. Take
Let’s face it, the ability to return an item is a very important part of shopping today – and it is a courtesy service that is expected of all retailers, online or off. How likely are you to buy something if you know that the
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