With 1.2 billion listings on eBay, sellers have a lot to compete with when vying for the attention of eBay’s 182 million active buyers. But some eBay sellers aren’t only skilled at getting their listings in front of potential purchasers, completing sales and garnering positive feedback — they’re also incredibly successful at it. These sellers […]
10 eBay Selling Tips from Crazily Successful Sellers Read More »
Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website or social media presence and sign up for
Everything You Need to Know About Amazon’s Affiliate Program Read More »
As one of the most popular online marketplaces available, Amazon offers sellers the opportunity to reach a wide and diverse audience. For customers, part of the appeal is the millions of products available for sale every day — across 36 Amazon product categories. From personal care items to the latest tech gadgets, customers are confident
The Most Profitable Product Categories on Amazon Read More »
Why is user experience important? When users visit your website, their experience will dictate whether or not they will want to come back. Similar to how a dining experience can be swayed by a bubbly or a grumpy server, a user’s experience on your site can be swayed by a good or bad design. If
5 Ways to Improve User Experience and Create Brand Impact for Your Ecommerce Store Read More »
You’ve experienced cross-selling countless times in your life even if you weren’t aware of it at the time. If you’ve ever looked at an item on Amazon and seen products listed below “Customers also bought,” that’s cross-selling. And if you’ve ever had a McDonald’s cashier ask, “Would you like fries with that?” you’ve encountered it
Cross-Selling for Ecommerce: A Complete Guide Read More »
Today, running Darkhorse Gifts is a full-time job for Aydon Cuddington and Kirk Quesnelle, but it wasn’t always that way. Before they had a firm understanding of search engine optimization (SEO), they were running an Etsy store that sold high-quality, custom-engraved gifts, but they weren’t maximizing their traffic — and by extension, their revenue. However,
8 Etsy SEO Tips to Help Your Customers Find You Read More »
The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to
Does Brand Awareness Matter for Ecommerce? Read More »
In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the same day he posted his first listing, and by 2012, he was
Selling on eBay: A Beginner’s Guide for Online Retailers Read More »
With more than 60 million items in its marketplace, and total sales of nearly $4 billion in 2018, Etsy is one of the most popular platforms for online sellers. While many of its users sell their wares simply to share their creative works or supplement their incomes, others have turned their Etsy stores into full-time
How 5 Retailers Turned Their Etsy Shops into Full-Time Jobs Read More »
With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before. Buying stuff online is by no means just a fad, it’s
Ecommerce and Voice Search: 8 Factors Brands Need to Consider Read More »
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