Today, running Darkhorse Gifts is a full-time job for Aydon Cuddington and Kirk Quesnelle, but it wasn’t always that way. Before they had a firm understanding of search engine optimization (SEO), they were running an Etsy store that sold high-quality, custom-engraved gifts, but they weren’t maximizing their traffic — and by extension, their revenue. However, […]
8 Etsy SEO Tips to Help Your Customers Find You Read More »
The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to
Does Brand Awareness Matter for Ecommerce? Read More »
In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the same day he posted his first listing, and by 2012, he was
Selling on eBay: A Beginner’s Guide for Online Retailers Read More »
With more than 60 million items in its marketplace, and total sales of nearly $4 billion in 2018, Etsy is one of the most popular platforms for online sellers. While many of its users sell their wares simply to share their creative works or supplement their incomes, others have turned their Etsy stores into full-time
How 5 Retailers Turned Their Etsy Shops into Full-Time Jobs Read More »
With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before. Buying stuff online is by no means just a fad, it’s
Ecommerce and Voice Search: 8 Factors Brands Need to Consider Read More »
There’s a lot involved in running an e-commerce business — from managing inventory to fulfilling orders — and in many ways, Amazon has simplified these steps for online retailers, especially through Fulfillment By Amazon. However, while Amazon can collect sales tax on a seller’s behalf, it’s the seller’s responsibility to determine where that sales tax
Amazon Sales Tax: Everything You Need to Know Read More »
The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing. As a result,
Ecommerce & Video: 5 Ways to Use Video for Business Growth in 2019 Read More »
Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves. For example, an online marketplace like Amazon has multiple product categories available, insightful customer reviews attached to most listings, and search history to guide shoppers. Features like these make for an
A Guide to Buying UPC Codes in Order to Sell on Amazon Read More »
There are hundreds of online marketplaces for sellers to choose from. Amazon, eBay, and Jet are just three that come to mind. If you’re like most online sellers who want to increase their exposure, then you probably list products on more than one marketplace. But here’s the thing: A lot of these marketplaces charge a
10 Things All Sellers Should Know Before Selling on Jet.com Read More »
Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more. And there’s good reason for that touting. Headless ecommerce –– that is, ecommerce solutions you can plug in via APIs without
Headless Ecommerce is One Way. Headless CMS is Better, and the Future Read More »