At Sellbrite, we’re fortunate to work with amazing sellers of all different shapes and sizes. From startup and brick-to-click to hyper growth phase to established leading brands, we have been fortunate to gain experience and perspective from an extremely wide variety of modern retail businesses. If there is one thing that has been consistently true, […]
Designing a Better Marketplace Listing Tool Read More »
The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According to a whitepaper published by ComScore, there are a handful of reasons why
What’s Bringing Your Ecommerce Reputation Down And How To Fix It Read More »
Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email address of the subscriber and you can start building a long-lasting relationship
How to Widen Up your Customer Base by Creating Accessible Emails Read More »
As you may have read in their Spring, Summer and Fall Seller Updates this year, eBay is transforming their shopping experience to be product-based, where all listings for the same product are grouped together much like they are on other competing marketplaces. The sheer number of products listed on eBay has grown so large that,
In Focus: eBay’s Product-Based Shopping Experience Read More »
The one thing that every ecommerce business has in common — regardless of size, niche and experience — is shipping. Whether you sell food, fashion accessories or tech gadgets, you’re always going to have to ship something to your customers. But shipping isn’t cheap and at times it isn’t even fast. At least not for
6 Strategies for Reducing Your Ecommerce Store’s Shipping Costs Read More »
If you want to succeed in the increasingly competitive world of ecommerce, you have to work hard to build trust with your target audience. In ecommerce, trust is not something you can build once and secure forever. Building trust requires constant attention and effort. It’s not easy and it takes a lot of work, but
How to Build Trust with Online Shoppers: An Actionable Guide Read More »
When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before. But what about affiliate marketing? It’s been around for a
The Difference Between Influencer and Affiliate Marketing: What You Need to Know Read More »
Kylie Jenner. Kate Hudson. Michelle Phan. When a celebrity—of screen, stage, or YouTube—makes it big in business, it’s easy to write them off as fortunate. The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. In many cases, they’re inventive,
The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them Read More »
The best and most profitable ecommerce brands in operation today know this to be true: it’s not about getting the sale—it’s about serving the customer. It’s not about growth hacks, advertising optimization tactics, or pricing strategies. Those things still matter, but at the end of the day, it’s not what brings success in ecommerce. Instead,
How to Build a Community Around Your Ecommerce Business Read More »
There are few things as crucial to your Amazon business as your Seller Feedback rating. Buyers use this rating to judge you against other sellers. If the rating is neutral or low, there’s a good chance shoppers won’t trust your business and make a purchase. Beyond building buyer trust, your Seller Feedback rating is considered
How to Get More Positive Feedback on Amazon Read More »
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