So, the big day was soon upon us – NailPolish.co.uk launched on Tuesday 20th May 2014. It’s really important to set a deadline for your launch day, and to stick to it, otherwise you’ll never get lift off (especially if you’re a perfectionist, like me). There were various reasons why I shouldn’t launch the site […]
#EcomLaunch 3: Site Launch Day Read More »
An online store’s greatest advantage is also its greatest disadvantage. What is that advantage? Self-service. Anyone can shop on it anytime, from anywhere, without anyone else’s help. And that is also its greatest disadvantage. In a regular store, you have salesmen that help you make (proper?) buying decisions. You remember regular stores? And salesmen? There
Your Online Salesforce: Product Descriptions Read More »
Readers of the Ecommerce Blog know that we rarely talk about product updates, but this one is worth mentioning… Starting today sellers can import their listings from their Shopify store, turn those listings into products in their Sellbrite catalog, and list those products on other channels! Your store settings can be managed right within the
Sellbrite Integrates Your Shopify Store Read More »
My new website has been live for just over one month now, and in that time it has gotten a pretty decent chunk of sales, far higher than anything I had projected. Although the website has performed strongly, it’s still in its infancy. Before I start updating you in real-time, I want to look at
#EcomLaunch 2: Prepping Logistics And Finishing My Website Read More »
Building a brand is essential to a retail business’ success. Once the product leaves your warehouse and reaches the customer, all connections between you and your buyer are effectively severed – unless you’ve built a brand. A brand can be many things. It is a personality. It is a message. It is a story. Most
Why New Sellers Should Build A Generic Brand Read More »
Have you ever had an ‘A-ha’ Moment? That’s the feeling you experience when something that should have been obvious all along suddenly comes into focus. I had one last September, and now the future of my business has completely changed direction. I’m about to transition from being an eBay-only seller to having a multi-channel selling
Why I Decided To Go Multi-Channel Read More »
By now you’ve probably noticed that Nail Polish UK has launched – but before I start sharing information with you in real time, I want to take a step back for a minute. I’ve told various friends, family and business associates about this project, and the first thing they ask is “Why did you choose
#EcomLaunch 1: Choosing My Niche and Procuring Stock Read More »
The greatest irony in online business is that the products that sell the best are the products that are the worst to sell. You know what I’m talking about: iPhones, tablets, digital cameras, and laptops. These things sell phenomenally well – in fact, more of these probably sell in a single day than a small
Avoid Selling Products On The "Pub List" Read More »
The greatest irony in online business is that the products that sell the best are the products that are the worst to sell. You know what I’m talking about: iPhones, tablets, digital cameras, and laptops. These things sell phenomenally well – in fact, more of these probably sell in a single day than a small
Avoid Selling Products On The “Pub List” Read More »
Hey! Nick here. I’ve been writing for the Sellbrite ecommerce blog for the better part of a year now. However, in my “free time” I also run a successful multi-channel ecommerce business, which naturally inspires a lot of the things I write about on the blog. Now it’s time for a new twist: I’ve started
Introducing #EcomLaunch: Diary of Launching An Ecommerce Business Read More »
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