We’ve just welcomed in another year — by my reckoning there’s no better time to try a new approach to pay-per-click (PPC) marketing. While PPC continues to grow increasingly competitive across many niches, it’s still a supremely important part of the online retailer’s inbound marketing strategy. Don’t lose focus! It’s more important than ever to make […]
New Year, New Approach: How to Make the Most of PPC Read More »
Before you say anything, let me get one thing out of the way. I know the title sounds a little cheesy. It’s supposed to be cheesy. But… it got your attention, didn’t it? Whenever I hear the word domination thrown around on the internet, I usually think of internet marketers shilling 8-step miracle solutions you don’t
Introducing #AmazonDomination Read More »
MarketWatch issued a press release yesterday on the success Amazon 3P merchants had on the marketplace in 2013, and we wanted to share it with you. Third party sellers accounted for over a BILLION units shipped last year, with a large portion of that coming from sellers using FBA. That’s a truly incredible amount of
Amazon Enjoys Record-Setting Year for Marketplace Sellers Read More »
If you run your own ecommerce site, don’t leave until you’ve read this post thoroughly – your sales might be suffering without you even realizing it! One of the most overlooked aspects of ecommerce websites tends to be meta descriptions. They’re those annoying little fields that you’re supposed to fill in when you add a
Don’t Overlook Your Meta Descriptions Read More »
I want to share two recent articles on search marketing that I felt were really valuable. As it gets harder (and more expensive) to drive traffic to ecommerce sites through traditional paid search, sellers must constantly focus on building their SEO to draw in customers and demonstrate their value proposition. The first article reflects on
Read These Articles on Search Marketing Read More »
What’s the most important thing for any ecommerce merchant trying to sell something in the massive web that is the Internet? Getting found! Getting found is the hardest part. Anyone can register a domain, open a store, and list their products, but if you can’t get found, then what’s the point? There are hundreds of
Why Google Keyword Planner is All Powerful Read More »
Not all sellers are ready to work with a professional supplier from the very beginning. Whether it’s a restriction of capital, credit, labor, time, or just a desire to start cautiously, sometimes sourcing product locally on a small scale is the way to go. Drop shipping products can help alleviate some of these issues, and
5 Places for Local Product Sourcing Read More »
Just recently, Nick wrote an article examining 3 reasons why e-commerce stores fail. Nick writes from experience — he is a longtime seller and runs his own profitable store — and he puts forward some really good points. In the beginning of the article, Nick cites a crazy statistic: “e-commerce in particular is even more daunting – 65%
Why Ecommerce Stores Succeed: Act 2 Read More »
Of the myriad ways in which you can improve sales on eBay, perhaps the most effective is to drive your listings up eBay’s Best Match search results. The higher your listings, the more visible to potential buyers your products become (and with greater visibility comes more sales). If you aren’t familiar with Best Match, here’s
How to win Best Match on eBay Read More »
A creative mathematician has all of the analytical tools to be a successful businessman. After all, what is business? It’s a numbers game – there’s some arithmetic, a bit of probability, a touch of algebra. Put all of that together and you are golden! Because the Internet lets you be as big as you want,
Playing the Numbers Game with Marketplaces Read More »
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