Michael Ugino, Co-founder, Sellbrite

Michael Ugino

Michael Ugino is the co-founder of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Michael now helps small to medium sized brands and retailers build a successful online marketplace strategy. He'd be delighted for you to connect with him on LinkedIn.

Shopify Exchange

Shopify Exchange: Everything You Need to Know about Buying and Selling Shopify Stores

Starting an online business can be an easy way to test the entrepreneurial waters. But buying an established online business is an even easier way to get started with your online empire. With Shopify Exchange, you can buy and sell Shopify stores through a secure portal with valid metrics and guaranteed payment. Let’s take a […]

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shopify capital

Everything You Need to Know About Shopify Capital and How to Spend It

Nearly 30% of small businesses fail because they run out of cash. That’s a heartbreaking statistic for business owners who’ve poured resources into their passion, only to be broken by the almighty dollar. The problem: raising capital is no easy task. But, if you operate your business on Shopify, there’s now an easier way. Shopify

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selling on etsy

Selling On Etsy: How to Get Started in Just 10 Days

You’ve found your product. You’ve identified your market niche. Now it’s time to set up your shop and start selling on Etsy. Etsy is the home for original, handcrafted, or vintage products sold by regular people. Selling on Etsy is a great idea; Etsy is the sixth-largest online marketplace in the world, with over 46

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How Much Does It Cost to Use Google Shopping Actions

How Much Does It Cost to Use Google Shopping Actions?

Google Shopping Actions puts your listings a click away from Google’s main search page — but not without a price. So exactly how much does it cost to use Google Shopping Actions? Let’s dive in. The platform lets shoppers buy products from multiple companies, sites, or brands from the same universal cart. Users do a

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Grow Your Ecommerce Store with Shopify Inventory Management Software

Grow Your Ecommerce Store With 3rd Party Shopify Inventory Management Software

Organizing inventory across multiple online retail channels isn’t easy, and those logistical challenges can slow down your ecommerce expansion. However, the right Shopify inventory management software can handle the more tedious aspects—no matter how large you grow. Whether you have an ecommerce store on Shopify, are looking to expand your ecommerce store to Shopify, or

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how to get products on google shopping

How to Get Products on Google Shopping: A Step-By-Step Guide

Most product discovery today starts online. In fact, 85% of product searches begin on either Amazon or Google, with search accounting for 36% of product discovery. Surfacing your products across Google’s many different customer interfaces will help you reach the hundreds of millions of consumers who conduct shopping-related searches each day. In this step-by-step guide,

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7 Shopify Integrations to Level Up Your Store

Shopify is great for easily setting up an online store, but if you’re not utilizing Shopify integrations, you’re leaving a lot of opportunities on the table. The base Shopify experience is designed to be simple. At most price points, you get an online store, unlimited product listings, inventory tracking, and shipping, plus a few other

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eBay fees

eBay Fees Too High? Here Are 5 Ways To Lower Them

eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S. sellers, and sellers ranked it as the

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google product category

Follow These 5 Steps to Optimize Your Google Product Categories

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a needle in a barnful of haystacks.

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Esty Shop Name

How to Choose The Best Etsy Shop Name (and 10 Inspiring Examples)

Business naming is big business. In fact, there are entire companies whose sole product is helping entrepreneurs identify the perfect name for their venture. Naming a business is not only difficult because of the endless possibilities available. It’s also challenging because so much can ride on a name. In fact, 77% of consumers make purchases

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