It feels like time is flying by – I’m already on my fourth installment of the #EcomLaunch series! I’m pleased to report that NailPolish.co.uk is doing well, sales are ticking over better than expected, and I’ve finally found some time to try some mobile text ads on AdWords. I’m super happy with the way NailPolish.co.uk […]
#EcomLaunch 4: Early Order Fulfillment & Bug Squashing Read More »
Attention sellers, visitors, and friends! After a far-too-long break from your Multi-Channel Seller News updates, we’re back in action. Here are a few stories that we feel are worth a few minutes of your attention this week… Multi-Channel Seller News: [br] 3 Keys to Bootstrapping a Consumer Products Business Check out this article from one
Bootstrapping, Content Marketing, Future of Shopping, and More Read More »
I’ve been working in ecommerce since 1999, when I worked for one of the first on-line travel agencies. At the time, we had very little competition for booking travel in our niche: all-inclusive beach and ski vacations. A good online payment system did not exist back then, so every transaction was completed over fax and
Ecommerce Lessons Learned From Old School Retail Read More »
Readers of the Ecommerce Blog know that we rarely talk about product updates, but this one is worth mentioning… Now Sellbrite sellers can import their Bigcommerce store products and list them on other channels! You can find your store listings within the Channels page in Sellbrite. Build your own custom inventory rules to control the
Sellbrite Integrates With Bigcommerce Read More »
So, the big day was soon upon us – NailPolish.co.uk launched on Tuesday 20th May 2014. It’s really important to set a deadline for your launch day, and to stick to it, otherwise you’ll never get lift off (especially if you’re a perfectionist, like me). There were various reasons why I shouldn’t launch the site
#EcomLaunch 3: Site Launch Day Read More »
An online store’s greatest advantage is also its greatest disadvantage. What is that advantage? Self-service. Anyone can shop on it anytime, from anywhere, without anyone else’s help. And that is also its greatest disadvantage. In a regular store, you have salesmen that help you make (proper?) buying decisions. You remember regular stores? And salesmen? There
Your Online Salesforce: Product Descriptions Read More »
Readers of the Ecommerce Blog know that we rarely talk about product updates, but this one is worth mentioning… Starting today sellers can import their listings from their Shopify store, turn those listings into products in their Sellbrite catalog, and list those products on other channels! Your store settings can be managed right within the
Sellbrite Integrates Your Shopify Store Read More »
My new website has been live for just over one month now, and in that time it has gotten a pretty decent chunk of sales, far higher than anything I had projected. Although the website has performed strongly, it’s still in its infancy. Before I start updating you in real-time, I want to look at
#EcomLaunch 2: Prepping Logistics And Finishing My Website Read More »
Building a brand is essential to a retail business’ success. Once the product leaves your warehouse and reaches the customer, all connections between you and your buyer are effectively severed – unless you’ve built a brand. A brand can be many things. It is a personality. It is a message. It is a story. Most
Why New Sellers Should Build A Generic Brand Read More »
Have you ever had an ‘A-ha’ Moment? That’s the feeling you experience when something that should have been obvious all along suddenly comes into focus. I had one last September, and now the future of my business has completely changed direction. I’m about to transition from being an eBay-only seller to having a multi-channel selling
Why I Decided To Go Multi-Channel Read More »